Adam Levine Fronts New YSL Fragrance Campaign

1 min read

The Maroon 5 frontman is the face of Y Eau de Parfum

Maroon 5 are set to perform in Dubai on June 14 at the Coca-Cola Arena, with lead singer Adam Levine recently appointed as the face of the new Y Eau de Parfum fragrance from Yves Saint Laurent. According to the brand, Levine embodies the same creative, innovative spirit that inspired the scent.

A stronger, more intense version of the Y Eau de Toilette released previously, Y Eau de Parfum comes in a darker bottle, with a bright metallic ‘Y’ through the centre.

Created by legendary perfumer Dominique Ropion, Y Eau de Parfum combines citrus and woodier notes. The start of the scent is fresh, featuring bergamot and ginger, with sage, apple, juniper, mint and geranium essence also coming through. Amber woods, frankincense and Tonka bean linger in the background.

And with three Grammy Awards as part of Maroon 5, and his stint as a judge on the US version of The Voice, Levine was deemed the perfect choice to front the Y Eau de Parfum campaign. There must be a lot of talk about grooming products in his house – his wife, Behati Prinsloo, is the face of Japanese skincare brand SK-II.

Find Y Eau de Parum in 40ml, 60ml and 100ml sizes.

Next up

How to Choose a Fragrance

2 min read