A collaboration with MISBHV
Head to the American Rag Cie store in Dubai Mall or at Atlantis, The Palm if you want to pick up items from this amazing collaboration between Reebok and emerging streetwear brand MISBHV. The two have teamed up for the Daytona Experiment collection, featuring sneakers, outerwear, T-shirts and more.
A unisex collection, the Reebok x MISBHV collaboration features a seemingly muted colour palette, with bold accents and silhouettes. This is available exclusively in American Rag Cie stores in the UAE.
While Reebok will be a familiar brand to most, MISBHV may require an introduction. The Polish label was founded by designers Natalia Maczek and Thomas Wirski around six years ago, with contemporary clothing for men and women, said to combine streetwear with nostalgia – mainly the late 1990s and early 2000s. It has also started to dabble in high fashion, with Rihanna, A$AP Rocky, 2 Chainz and Chris Brown among its fans.
The Reebok x MISBHV line has also been used as the launchpad for a new Reebok sneaker, the Daytona DMX. This features a MISBHV marked neon and a translucent outsole, with a zip closure and mesh overlay.