Independent, bold, and uncompromising – this November, Gerald Charles makes its first official appearance at Dubai Watch Week, and it’s impossible to miss. The Geneva-based Maison, founded by legendary designer Gérald Charles Genta, is staking its claim with a standalone 159-square-meter pavilion, a rare feat for an independent watchmaker.
This year marks a milestone: 25 years of creativity, technical mastery, and timeless design. Gerald Charles isn’t just showing watches – it’s telling a story that spans decades of innovation and artistic daring.
The Watches to Know
Collectors and enthusiasts will want to see:
Maestro GC39 25th Anniversary Edition – a refined celebration of the Maison’s quarter-century journey.
Maestro GC Sport Tennis – sporty, precise, and effortlessly elegant.
Maestro 3.0 Chronograph Mini Tapisserie – modern, technical, and meticulously crafted.
Highlighting the Maison’s collaboration with Seddiqi, the Maestro Tiger’s Eye sold out before the exhibition even opened.
Step Inside the Gerald Charles Universe
For Dubai, the Maison goes all in. For the first time, the Geneva Atelier Museum temporarily closes its doors to transport its most prized creations.
Visitors can explore:
A room celebrating the Jumping Hours and the Maison’s proprietary meta-guilloché finish.
Hands-on sessions guided by master watchmakers, including dial hammering and techniques behind the Maestro 9.0 Roman Tourbillon.
The journey concludes in a tennis-inspired lounge – a playful nod to Gerald Charles’ contemporary spirit.
In a world dominated by global watch groups, Gerald Charles proves independent watchmaking still commands attention. With just 1,500 timepieces produced each year, every watch combines technical excellence, aesthetic daring, and lasting ergonomics. Each piece carries Genta’s legacy: Artistic Creativity. Technical Mastery.
Dubai Watch Week 2025 is a rendezvous with history, innovation, and the kind of watchmaking that makes collectors sit up straight.
