Behnoode Javaherpour hails from Iran, but has always been fascinated by fabrics and textiles, and studied with tailors in Italy during his teens. After attending business school in Milan, he launched his own fashion label in Italy, Behnoode, and has since expanded to the Middle East.
His spring-summer collection is now available, which promises to take you on a journey through the vintage glamour of Italian styling, inspired by the Amalfi coastline. The colours of the suits have been amplified to represent the vibrancy and energy of the region, with a selection of vibrant hues – Aquatic Blue, Succulent Citrus, Luscious Lemon, Sunset Orange and Magical Mauve.
This collection can be worn day or night, as the double-breasted suits pair easily with a tie and pocket square, or can be dressed down with a simple T-shirt. Dubbed ‘Kaleidoscope Couture: Emotions in Motion’, the collection represents ‘HOPE’, which Behnoode explains is an acronym for ‘Harmony, Optimism, Progression, Elegance’.
Speaking about the new line, Behnoode himself explains, “I wanted to create a collection that combines clashing colours to lift and brighten the mood. Just like a kaleidoscope that’s constantly changing its forms, creating beautiful imagery, I wanted this collection to represent hope, celebration and nature to the ever-evolving fashion industry.”
He adds, “It’s about telling a story through colour and style. Aquatic blues combine with bright citruses, merging with vibrant orange – a journey inspired by the hedonistic glamour and awe of the Amalfi coastline.”
Additionally, Behnoode aims to pay homage to the romantic heroes of old – a dapper gentleman taking great pride in his style. Monotoned suits combine with printed wide ties and neon bright trousers against a classic white T-shirt, with double-breasted suits in vibrant shades.