In partnership with Art Dubai, BMW Group Middle East will present a car from the renowned BMW Art Car Collection. This is the first time ever for a car from the collection to be shown in region
In celebration of the BMW M3 Group A Race Version Art Car‘s 30th anniversary, which was created by Australian artist Ken Done in 1989, the automaker’s regional office partnered with the hotly-anticipated art fair Art Dubai to display the car at Dubai’s Madinat Jumeirah from March 20th to the 23rd, 2019.
The model that will be showcased was created Done, who was born in Sydney in 1940, is the eighth BMW M3 model to be used as an art platform. The artist used the car to display images of his home country through art portraying landscapes, beaches, and incredible animals.
The BMW M3 Art Car features abstract imagery of parrots and parrot fish, which Done says symbolise speed and beauty. “Both are beautiful and able to move at fantastic speeds. I wanted my BMW Art Car to express the same qualities,” says Done.
The BMW Art project was launched by the German automaker in 1975. Several influential figures in the art industry have contributed to the creation of BMW Art Cars. Artists such as Andy Warhol, David Hockney, Esther Mahlangu, and Jeff Koons have lent their talents to BMW.
The latest BMW Art Car to be revealed was done by Chinese multimedia Artist Cao Fei. The car, a 2017 BMW M6 GT3 is the first Art Car to be taken into the 21st century by being the first-ever digital Art Car. “The body of work consists of three different components: a video focusing on a time-travelling spiritual practitioner, augmented reality features picturing colourful light particles, accessible via a dedicated app (App Store: keyword “BMW Art Car #18”), and the BMW M6 GT3 racecar in its original carbon black,” says BMW.