Presented by CEO Georges Kern
This is the time of year when the major watch brands traditionally unveil new models. Geneva’s Baselworld event in April serves as the typical launch platform, but with the current global coronavirus pandemic, and the cancellation of shows like this, that’s no longer possible.
Manufacturers need to come up with different ideas. In Breitling’s case, a live webcast summit took place online, with CEO Georges Kern unveiling the brand’s new Chronomat Collection, as well as other new editions.
The full video can be seen here:
The collection is named after the Breitling Chronomat launched in 1984 – an all-purpose mechanical sports chronograph that proved popular in a market saturated with slimline quartz watches since the 1970s. Its name is a play on ‘chronograph’ and ‘automatic’. As Georges Kern reveals, the original watch was a statement that Breitling intended to stay true to its mechanical roots, rather than develop quartz timepieces.
There are 10 new watches making up the Chronomat Collection, featuring either stainless steel or 18k rose gold. Many of the historic details of the original are retained, such as the integrated Rouleaux bracelet and the signature rotating bezel with interchangeable rider tabs (so it can be used as a ‘count down’ or ‘count up’ timer, depending on the needs of the wearer). These features made the watch popular with aviators, deep sea divers and race car drivers alike.
Each 42mm watch features a Breitling Manufacture Caliber 01 in-house mechanical movement, offering around 70 hours of power reserve. Make your choice according to your preferred metal and dial combination.
The range starts with a stainless steel model, featuring a black, copper, blue or silver dial, with each costing around AED30,000. Top of the range is a version made entirely of 18k rose gold, with an anthracite dial and a black rubber strap, costing AED74,000. A stainless steel model with a green dial and a ‘Bentley’ engraving on the caseback highlights the brand’s ongoing relationship with the famed car brand, and a Frecce Tricolori model, limited to 250 pieces, celebrates the Italian Air Force’s aerobatics demonstration team – both watches cost AED30,298.