Bremont Becomes Official Timekeeper Of England Rugby

2 min read

Just in time for the Six Nations

British watch brand Bremont has just become the Official Timing Partner for both England Rugby and the UK’s Twickenham Stadium in a new five-year partnership. The collaboration is said to celebrate shared values of durability, precision and technical ability, and includes the release of new watches.

Through the new partnership, Bremont will be delivering all of Twickenham Stadium’s official time-related match-day content, including branded match clocks around the stadium. In addition, Bremont will produce a series of special edition mechanical chronometers for both fans and players, the first of which will be launched in time for the Guinness Six Nations 2020.

The Bremont Rose, based on the iconic ALT1-C, is the first watch in Bremont’s range to aptly state ‘England’ on the dial, as opposed to ‘London’ at 6 o’clock. The brushed steel chronograph features two sub-dials subtly embossed with the symbolic England Rose, combined with blued steel hands and a beautifully contrasting red chrono second hand – a nod to the St George’s Cross.

Turning the watch over reveals the words ‘swing low’, in tribute to the Twickenham anthem, and on the custom rotor underneath an engraving of the England Rose. The watch comes in a special leather wallet with blue and red stitch, also featuring an embossing of the rose.

The partnership will give Bremont access to exclusive match-day rights and digital content, as well as the opportunity to host product launches and events at Twickenham.

To celebrate, Bremont has teamed up with England rugby player Tom Curry as an official brand ambassador. Tom is a player who continuously puts his body on the line in every game and truly epitomises Bremont‘s maxim of being ‘Tested Beyond Endurance’.

Eddie Jones, men’s England head coach, said, “Timing is key in rugby, so it’s great to have Bremont on board with England Rugby, supporting the game as the Official Timekeeper.”

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