Open again after refurbishment and expansion
Watch fans, fear not! Richard Mille has officially reopened its regional flagship boutique at Dubai Mall. A major refurbishment and expansion has taken place, with the store increased to three times its original size – naturally, that means three times as many watches to peruse.
Located in the Grand Atrium, alongside other international watch and jewellery houses, the new 133 sq m boutique features lighter colours, high ceilings and elegant glass panels, offering a brighter, more spacious environment. Exotic woods, fine black leather walls and rich fabrics help to showcase the Swiss manufacturer’s gents’ and ladies’ collections of automatic and high-complication models, as well as exclusive and limited edition timepieces.
New features include an on-site watchmaker’s workshop, set behind a glass wall, allowing guests to take a sneak peek into the world of fine watchmaking. There is also an in-house library, with a selection of brand literature and art books by Éditions Cercle d’Art, the Parisian publishing house owned by Richard Mille.
Peter Harrison, CEO of Richard Mille Europe, Middle East and Africa, said, “As one of the world’s most luxurious destinations, Dubai Mall continues to be a key location that caters not only to our strong Middle East clientele but to a growing number of international visitors. Together with our long-term partners, Ahmed Seddiqi & Sons, we aim to provide a more immersive brand experience and a wider range of timepieces.”
Mohammed Abdulmagied Seddiqi, CCO of Seddiqi Holding, added, “We are proud to announce the expansion of the Richard Mille boutique in Dubai Mall. This is a great milestone for the brand, as the expansion of the boutique guarantees an elevated in-store experience, with unique timepieces on display.”
Find the Richard Mille boutique on the ground floor of Grand Atrium 1 in Dubai Mall, open daily 10am-midnight, or call 04 339 8666.