Exclusive digital art for spring-summer
For its spring-summer collection, Dunhill has collaborated with Tokyo-based digital artist Kenta Cobayashi. Known for his use of distortion, Cobayashi’s work is characterised by the digital manipulation of images, drawing inspiration from the changing landscape of Tokyo and its evolving arts scene.
To celebrate the collaboration with Dunhill, the artist has created a series of promotional videos:
For the clothing items, Dunhill’s creative director, Mark Weston, picked four images from the brand’s archives for Cobayashi to rework – historic images of London stores and classic advertising among them. The results were then applied as prints to selected outerwear, casualwear and leather goods.
Here are the products the images have been applied to:
As Weston himself describes, “The way Kenta’s work utilises distortion really struck a chord with me for this collection. Kenta was so open, generous and easy. His ‘Smudge’ series is a favourite period of mine, and we absorbed those ideas in an open dialogue about Dunhill. In this way, we transferred designs to bags, silk cotton shirting and paper nylon hats.
“Kenta was so new to this and yet he was never precious about his approach to artwork and was genuinely excited about experimenting with fashion. For Dunhill, it was a new way to approach the archive without being a slave to it. To look at classic campaign imagery, such as the Jermyn Street storefront from the 1960s, or lighter advertising in the 1970s, and bring it to the point of today through Kenta’s craft, felt distinctly new.”