From TV’s Shark Tank Arabia To Stores: The Diggn’It Beard Care Line

1 min read

Hails from Saudi Arabia

Diggn’It, the Arabian, all-natural beard care brand from Saudi Arabia, has launched in the UAE. On offer is a range of male grooming products, including oils, brushes, kits, beard soaps and balms. The brand was established in 2015, and is inspired by Arabian traditions.

The products use a mixture of oils to promote healthy hair growth and thickness, such as castor, cactus and sweet almond. No preservatives or chemicals are used, with classic Arabian scents, such as amber, oud and rose, featured throughout.

Co-founded by Waseem Sendi, his wife, Samya Fetyani, and business partner Layal Ismail, the trio began Diggn’It to revolutionise the Middle Eastern man’s approach to self-care. In December 2019, the brand was even featured on hit TV show Shark Tank Arabia, where Sendi made his pitch and was then offered a deal from the sharks – this was declined, however, as the percentage requested was more than the founders were comfortable with, but the exposure has increased awareness.

Look to the range of products, available in-store, and delivered to your home via the brand’s own website or

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