Geneva Motor Show Cancelled: Will The Car Launches Still Happen?

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Cancelled due to coronavirus

Over the weekend, we heard about the cancellation of the Watches & Wonders show in Geneva due to the spread of coronavirus. Taking place at the end of April, it would’ve seen the watch manufacturers launching the majority of their 2020 timepieces.

Now we have the Geneva Motor Show cancelled with just three days to go. This follows a decision from Switzerland’s Federal Council, which states that no events with more than 1,000 people should take place until March 15. The organisers of the 11-day event, the 90th edition of the Geneva Motor Show, described the cancellation as “a tremendous loss for the manufacturers who have invested massively in their presence.”

Like Watches & Wonders, the Geneva Motor Show would’ve seen the visiting manufacturers unveiling their latest models. But without a physical show, this is what they’re planning instead:

Alfa Romeo Giulia GTA teaser

Alfa Romeo

The manufacturer will unveil its Giulia GTA model online – the teaser image above has already been posted on its Facebook page. For more info, check out Alfa Romeo’s official website.

Aston Martin will hold an online press conference

Aston Martin

The press conference for Aston Martin will still go ahead, just from its Gaydon headquarters in the UK instead, at noon Dubai time on Wednesday. Check the website here.

Audi teaser


You can see the launch of the A3 Sportback and e-tron S Prototype on Audi’s media platform. There’s also a teaser that reads: “quattro reborn.” Sounds intriguing.

Bentley Mullier Bacalar teaser


There’s a live-stream of Bentley unveiling its Mulliner Bacalar two-seater grand tourer expected. We’ve already seen the above teaser image released. Check the website here.

BMW i4 teaser


We know that BMW was planning to launch its first electrified coupe, the i4, in Geneva. It seems a virtual press conference will take place instead. Look for it here.

McLaren teaser


The launch of a “sensational new supercar” will take place via this link. McLaren Automotive CEO Mike Flewitt will present the new vehicle from the UK headquarters.

Lewis Hamilton will be part of the Mercedes events


There are two unveils planned here – one for the E-Class, with another on ‘Motorsports and Sustainability’. Find info on both here. Members of the Mercedes-AMG Formula 1 team will be present for the second launch, including Lewis Hamilton.

Mark Webber will unveil the new Porsche 911


See the livestream world premiere of the new flagship 911, hosted by brand ambassador and former Formula 1 driver Mark Webber. Find out more here.


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