Electric driving in style
When Giorgio Armani isn’t designing cutting-edge men’s fashion or hotels, how does he drive himself home? Maybe a chauffeur-driven limo or an Italian sports car? Or maybe just a simple Fiat 500 – hence his willingness to help in the design of this one-off electric model.
A collaboration with Fiat itself, this is actually part of a charity project in support of Earth Alliance, the non-profit organisation founded by Leonardo DiCaprio that fights climate change and the loss of biodiversity throughout the world. The one-off model will be auctioned together with two other Fiat 500 versions, designed by Bulgari and Kartell respectively.
Armani’s version is partially laser-etched to create a fabric-like finish, with its grey-green silk-effect metal body housing innovative anti-pollution and anti-bacterial technology that helps purify the air. The exterior is equipped with alloy rims and a folding fabric roof, personalised with the ‘GA’ logo. Inside, there is natural controlled-origin leather and wool fabric, featuring regenerated wood inserts with aluminium details.
The car was unveiled last week in front of the Duomo Cathedral in Milan, and is currently on show in the city, sending a strong message of positivity – as Italy tries its best to combat the coronavirus spread. The car will be auctioned soon.
With a portfolio that already includes haute couture, ready-to-wear, eyewear, jewellery and interiors, maybe Giorgio Armani should consider cars as his next venture.