HUGO BOSS HUGO recently opened its latest store concept in The Dubai Mall and Mojeh Men was there to experience HUGO BOSS’s progressive and modern brand. HUGO is a relaxed approach to menswear that also stays true to its origins by offering formalwear with a twist.
Inside the newly opened store, the layout and design were made with HUGO’s progressive brand approach in mind. HUGO’s spirit of individuality and authenticity are conveyed throughout the store using natural materials such as maritime pine and plywood back walls. That, coupled with acrylic panels and modern components lends the interior a clean look.
HUGO’s iconic red color has been applied on various shop fixtures allowing for a strong brand recognition. The store also features areas where customers can linger and browse a library of international style magazines, enjoy complimentary drinks from the bar, and make use of the free USB charging points.
The store also unveils a seamless integration of interactive digital points that are central to the stores design and customers shopping experience.
Currently, customers can shop the latest Fall/Winter 2018 men’s collection, which presents sharp cuts and clean designs.
The store features the HUGO reversed logo collection, designed with the selfienation in mind. This capsule collection has already become a firm favorite amongst the @hugo_official #iamHUGO Instagram community and will form a core part of the collection available at the store*.
*Customers can visit the store from October 21 until October 31 and create their personalized unique HUGO reversed T-shirt or sweater.