Massive Ferrari And Maserati Showrooms Open In Dubai

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Courtesy of Al Tayer Motors

Al Tayer Motors, the UAE’s official importer for Ferrari and Maserati – as well as Jaguar, Lincoln, Land Rover and Ford – has opened adjoining showrooms in the Al Manara area on Sheikh Zayed Road, Dubai, to cater to the Italian brands. In each case, the facilities are among the largest Ferrari and Maserati showrooms in the world.

Personalisation area

The Ferrari facility is 3,642 sq m, while Maserati’s is slightly larger at 3,644 sq m, but both are four times larger than their previous locations in the city. Each follows a similar concept, with the entire Ferrari and Maserati ranges located on the ground floor, next to a customer lounge and coffee bar. There are customisation areas too, where guests can use the latest technology to search through colours, liveries and materials to design their perfect car.

Lounge area

If you would like a pre-owned Ferrari or Maserati, then head to the first floor in the respective building. The pre-owned certification programmes of each brand are dealt with here, with cars on display that have undergone all of the necessary checks and approvals.

Left to right: Ashok Khanna, CEO of Al Tayer Motors, and Matar Humaid Al Tayer, board member, with Dieter Knechtel, CEO Far East and Middle East, Ferrari

Staff offices are located on the top floors, and both buildings have adopted an environmentally-friendly approach, using low-energy LED lighting as one of their many initiatives. Opening hours for both showrooms is Sat-Thu 8am-8pm, Fri 4pm-8pm.

altayermotors.com

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