In light of Mikey The True Original Campaign, and in celebration of Mickey Mouse’s impact on pop culture over the past 90 years, Rag & Bone dropped a capsule collection featuring the brand’s best-selling items and styles with iconic Mickey Mouse references with a modern edge.
The capsule uses original sketches from the Mickey Mouse archives and reimagines Mickey as a New York character, staying true to the brand’s heritage. Rag & Bone utilizes graphics to create a mix media effect and bold colour blocking using Mickey’s signature palette.
Mickey’s anniversary is acknowledged with an embossed leather patch on the back of the Fit 2 denim revealing the number 90. The anniversary reference also appears on the RB1 footwear, reinterpreted as a colour blocked sneaker.
This is the second collaboration that Rag & Bone has created with Disney. In 2017, the brand celebrated the launch of Star Wars: The Last Jedi by producing a sold-out limited-edition collection that resonated with fans worldwide. The Rag & Bone X Disney Mickey Mouse collaboration further demonstrates the brand’s focus on working with truly original artists.
The limited-edition capsule is available now on rag-bone.com, shopdisney.com, and in a range of Rag & Bone stores worldwide. #RagandbonexDisneyMickey
Want to learn more about the man behind Mickey Mouse? Read our article Walt Disney: The Man Behind The Mouse