Rebook Enlists MMA Fighters To Promote Zigkinetica Sneakers

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McGregor vs Nurmagomedov

Conor McGregor and Khabib Nurmagomedov are two of the biggest rivals in mixed martial arts (MMA), both inside and outside of the ring. They clashed officially in 2018 for the UFC lightweight championship, and while McGregor lost, a bigger brawl between the two camps still managed to take place afterwards.

Conor McGregor

Luckily, the two fighters have found something they can agree on – their love of Reebok’s Zigkinetica sneakers. Both have signed on to promote the products in advertisements, with Nurmagomedov featured in the video shown above.

The sneaker has a zig-zag-shaped, energy-return sole, with Floatride Fuel cushioning for greater response. It also has a sole encapsulating shell to improve stability, and rubber Energy Bands underfoot that expand and contract for a springier step.

Khabib Nurmagomedov

Speaking on his team-up with Reebok, McGregor said, “I’ve been with Reebok for a long time. I have come through many shoe launches with them, and this one is most certainly the next level.”

His own promotional video can be seen here:


Likewise, Nurmagomedov said, “I really like wearing these. This is my first campaign with Reebok and I’m very excited to be a part of it. They’ve been so supportive of the MMA community and have really played a role in bringing it to the forefront. I like the technology behind it, the edgy design and the versatility of the shoe.”

Maybe get the two to fight for an upcoming video? Find the Reebok Zigkineticas in-store for AED549.

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