Regional Clothing Brand Exhale Launches Online

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Curated designs and accessories, with a message behind it


Nawal El Masri Exhale Founder

Nawal El Masri, of Palestinian-Lebanese descent, is the mind behind Exhale – a new clothing and accessories brand that has launched in the UAE, now available online. Calling itself a “mindful and conscious-driven” ecommerce brand, Exhale seeks to change perspectives through storytelling, art, music and visual journeys.

How does that translate into merchandise? Try T-shirts, sweatshirts, bomber jackets, caps and water bottles, with designs themed around Reflect, Express and Inspire, featuring collaborations with artists and local talent, or products inspired by a specific cause. Clothing items feature a predominantly monochromatic colour tone, using quality materials such as 100% organic soft-spun cotton, bamboo, viscose and tri-blends, sourced from India, Turkey, Portugal and the UAE, all promoting a message of sustainability and eco-care.

Exhale has already launched a collaboration with the comic strip Peanuts, created by Charles M Schulz, to promote metal health awareness. As a character, Charlie Brown is often portrayed as anxious, insecure and worried, but there is also humour – a silver lining. The sentiment is one that resonated with the brand’s founder, El Masri, with the Peanuts x Exhale line now available on the official website.

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