Salvatore Ferragamo Experiments With Male Archetypes

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Expect the unexpected for autumn 2020

When unveiling its autumn 2020 collection at Milan Fashion Week Men’s, Salvatore Ferragamo’s creative director, Paul Andrew, addressed the audience to inform them that this was a break from the norm. He’s been experimenting this past year, surrounding himself with a team of ambitious millennials – and this is what they had come up with.

“What does masculinity look like in 2020?” he asked. “We began with six ‘alpha’ male archetypes: businessman, biker, racing driver, sailor, soldier and surfer. We then used luxuriously tactile and fluid materials to blend together our six masculine categories.”

No single, set role for anyone, then. The lines are blurred. Freedom ensues. Today’s man can be whatever he likes.

Looks from the show matched a peacoat (sailor) in Scottish herringbone tweed (businessman) with a double pleat at the front drawn from 1980s Japanese beachwear, worn over double-faced silk wool leggings (surfer). Elsewhere, a leather fire suit (racing driver) is worn under a rib knit sweater (sailor) and a surfer’s kangaroo pocketed vest.

This playfulness found its way into the brand’s accessories and footwear too. There are holdalls and camera bags, and duffle bags in lightweight upholstery, with hand-woven wide-weave totes with matching belts and the new square Gancini stud buckle. Look to the leather-trimmed sunglasses too.

The footwear range includes bench-made boots, with leather uppers combined with fabric, featuring triple-stacked cuoio leather soles and square Gancini stud accessories. Large profile ‘biker’ and ‘army’ boots feature a high-flex V-lug (inspired by 1949 archival Ferragamo shoes), with a hybrid lace-up/Chelsea boot upper.

Salvatore Ferragamo stores can be found in shopping malls across the UAE, including Dubai Mall and Mall of the Emirates. The autumn collection will be released later this year.

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