Saudi Arabia’s Dr Hassan Ghoneim Returns For Latest Tumi Campaign

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A brand ambassador since the start of the year

Saudi Arabian influencer Dr Hassan Ghoneim has been on his travels again. A Tumi fan for most of his life, Dr Hassan now gets to take its products all over the world in his role as a brand ambassador.

In Tumi’s autumn campaign, Dr Hassan is shown using the Alpha Bravo Sheppard Deluxe Brief Pack, and the Tumi Merge International Expandable Carry-On in Brushed Blue. With its wide paintbrush stroke on the front panel and bold blue details, Brushed Blue is this season’s new look. The Deluxe Brief is a great backpack for everyday essentials, with a waterproof pocket for storing anything damp, and the Carry-On features a quick-grab top pocket and dual swivel wheels.

Then Dr Hassan is also putting the Ashton Marlow Backpack in Carbon through its paces, with its padded tablet pocket, and media pocket with protective lining. And he also has his trusty Alpha 3 T-Pass Brief Pack in Black Chrome, with Tumi’s signature FXT ballistic nylon, complemented by refined leather handles and chrome accents.

For a dash of colour, Dr Hassan will then turn to his 19 Degree Aluminum International Carry-On in Banyon Leaf. This is a striking variation of the Tumi staple, with a custom luggage tag and leather-wrapped handles.

Dr Hassan is a dentist by trade, but also a seasoned traveller and part-time influencer, known throughout Saudi Arabia and the Middle East. He has over 1.3 million followers on Instagram (@hassanghoneim), and an impressive Snapchat base.

There are Tumi stores across the UAE. Dubai branches can be found in Mall of the Emirates, Mirdiff City Centre and Dubai Mall. Also Abu Dhabi Mall, The Galleria Mall at Al Maryah Island, and Tyrano in Yas Mall.

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