Swear was launched in 1997 and born out of the desire to offer something different in footwear to the artists and trailblazers during the shape shifting 90s and 00s music and culture scenes across Europe. After a small hiatus, the brand have re-launched with a new bespoke aesthetic ‘passing the power to the people’ with a revolution design ideology which allows you to create your own shoes either in-store on online. Unique by nature, the brand is only available in a handful of boutiques internationally, with the latest being Levels Shoe District in Dubai Mall. From unique materials such as python and crocodile to a curated palette of colours, pick your Swear style and then start building your one-of-a-kind pair on the spot. Guest curators including Will.I.Am and Vivian Frank are also on hand to guide your design.