TAG Heuer Reveals Final 50th Anniversary Monaco Watch

2 min read

Five watches to reflect 50 years

It’s finally here – the last of the TAG Heuer Monaco Anniversary Editions. Throughout the year, TAG Heuer has been celebrating 50 years since the launch of its iconic, square Monaco watch, which first went on sale in 1969, and is famous for being worn by actor Steve McQueen in his 1971 movie Le Mans.

To mark the occasion, TAG Heuer has designed five special Anniversary Editions, which are all essentially the same, but with aesthetics based on a particular decade during the Monaco’s existence. The final watch, the 2009-2019 model, was launched last week at Shanghai’s Space Plus venue, in the company of two of TAG Heuer’s brand ambassadors, model and actress Cara Delevingne, and Chinese singer and actor Li Yifeng.

The Monaco 2009-2019 Anniversary Edition reflects the sleek, minimal design established in the era of the smartphone. It has a black leather strap with grey contrast stitching, a matte sandblasted case, and brightly polished chronograph pushers. The charcoal dial has bright silver-tone subdials and red accents, and hands plated in black gold.

Like the other four Anniversary Editions, the final model is limited to 169 pieces, as a nod to the 1969 launch year. A Calibre 11 automatic-winding chronograph movement is included, with a 40-hour power reserve, and water resistance up to 100 metres. Price will be around AED24,000.

Not only was the watch displayed alongside the other Anniversary Editions, as well as the original Monaco, but there were special ‘timebox’ capsules, with each depicting life as it was from one of the respective decades. All five watches will also be available as part of a special commemorative set, limited to 50 editions.


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