TAG Heuer Reveals First 50th Anniversary Monaco

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Five tributes to the iconic timepiece will be released

The Monaco Formula 1 Grand Prix this weekend was the perfect location for TAG Heuer to unveil the first of its five new Monaco collector timepieces. The line is intended to help celebrate the 50th anniversary of the original Monaco watch (as worn by Steve McQueen in the 1971 movie Le Mans), first launched back in 1969.

The TAG Heuer Monaco 1969-1979 Limited Edition is the first off the starting grid, unveiled at a star-studded bash held over the race weekend. In attendance were Stéphane Bianchi, CEO of the LVMH Watchmaking Division and CEO of TAG Heuer, Red Bull Racing driver Max Verstappen, actor Patrick Dempsey and model Bella Hadid.

The original Monaco is recognised for its iconic design as the first ever water-resistant square watch, and the first to feature an automatic-winding chronograph movement. For the new collection, each of the five watches will reflect a specific decade from the Monaco’s 50-year history, mirroring the colours and style of the time.

Emblematic geometric shapes and colours typical of the 1970s adorn the TAG Heuer Monaco 1969-1979 Limited Edition. Presented on a brown leather strap with holes lined in light brown, this stainless steel timepiece is limited to 169 pieces. The green dial features brown and yellow touches, with hands coated in SuperLuminova. The sub-dials, square casing and the position of the crown are all typical Monaco characteristics.

The caseback is engraved with the original Monaco Heuer logo, while a Calibre 11 – a modern version of the automatic-winding chronograph movement – can be found inside. TAG Heuer has been the official watch of the Monaco Formula 1 Grand Prix since 2011.


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