TAG Heuer Unveils Second Monaco Anniversary Edition At Le Mans

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Patrick Dempsey and Chad McQueen

Celebrating 50 years of the original square watch

The tour marking the 50th anniversary of TAG Heuer’s iconic Monaco watch continues. Northern France was the party destination this weekend, coinciding with the 87thedition of the legendary 24 Hours of Le Mans race. Among the guests were actor and brand ambassador Patrick Dempsey, and son of actor Steve McQueen, Chad McQueen.

Patrick Dempsey and Chad McQueen

TAG Heuer is planning celebrations at five iconic racing locations in total. Monaco, which the watch is named after, was first last month, just as the Grand Prix took place. At each event, the Swiss brand will also unveil one of five special edition Monaco watches, with each based on a specific decade from its history.

At Le Mans, the second in line, the 1979-1989 Special Edition, was revealed. Here, the iconic stainless steel case square case has a red sunray dial, and two rhodium-plated subdials with curved edges. A black calfskin strap is provided, with the watch limited to 169 pieces.

While Monaco named the watch, Le Mans has its own special connection – it was the 1971 movie Le Mans, starring Steve McQueen, that earned it such international fame. The film itself was a critical and commercial flop, but the fact that McQueen wore a Monaco watch throughout earned it a lasting connection with the actor and Le Mans itself.

Steve McQueen in Le Mans

The TAG Heuer Monaco 1979-1989 Special Edition costs AED24,735. Look out for three more watches launching soon.


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