Watch Brands Join Forces For Last-Minute Geneva Show In April

2 min read
Jean-Christophe Babin, CEO of Bulgari

Trying to fill the Watches & Wonders gap

The coronavirus outbreak has had a huge effect on the global events calendar, with trade shows and product launches all over the world being cancelled or delayed. So far, the Geneva Motor Show has been cancelled, along with Watches & Wonders and Baselworld in April, also taking place in the city. But the brands involved still want to announce new products.

Bulgari is a key organiser of Geneva Watch Days

For watches, some of the companies that would have exhibited at Watches & Wonders and Baselworld are coming together to stage their own small-scale event instead. Dubbed Geneva Watch Days, and taking place from April 26-29, the last-minute show will bring together a number of brands, with Bulgari leading the way.

MB&F has confirmed

In a statement, Jean-Christophe Babin, CEO of Bulgari, said, “Despite the cancellation of the two major watch fairs, it will allow retailers and media, primarily from Europe but not only, to discover, comment on, and order the novelties of the founding brands, namely Breitling, Bulgari, Gérald Genta, Girard-Perregaux, MB&F, Ulysse Nardin, De Bethune, and Urwerk.

Breitling will showcase new watches

“Besides these brands, we are currently in advanced discussions with several other important names, including Chopard and H Moser & Cie, which we hope will be confirmed very soon. Plus some others, which I’m sure will be interested after discovering our initiative.”

Ulysse Nardin will transform its Geneva boutique into a showroom

Geneva Watch Days will not be an event held under one roof – it’ll be decentralised and self-managed, taking place in a variety of locations, including luxury hotels. Ulysse Nardin will turn its Geneva boutique into a showroom, for example. The event is also said to comply with the Swiss Federal Council’s decision regarding public gatherings, with a maximum number of people gathered in one place to limit the coronavirus risk.

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