TAG Heuer Party

TAG Heuer hosted an exclusive motor-racing party on Friday 24th November in Yas Marina, which featured the world’s number one DJ Martin Garrix and Red Bull Racing Formula One Team driver Max Verstappen. Martin presented (exclusively) his song which is set to be released in December. The sport is deep-rooted in TAG Heuer’s DNA, thanks to creations such their first dashboard dial designed for racing drivers and pilots, which was first released back in 1933. The luxury maison's portfolio of iconic ambassadors include the likes of Steve McQueen, Juan-Manuel Fangio, and Brazilian racing legend Ayrton Senna. Combined with affiliated partnerships such as the Indy 500, the Monaco Grand Prix and Formula E, as well as a number of chronographs inspired by the sport, TAG Heuer and motor racing have long been inseparable.